Fab Amp

(Outdoor pets) Environmental Awareness: Encouragement vs. Education

No comments

By Eric Eckl

 ”I can do small things every day that will make an impact on water pollution.”

It’s such a simple statement, and it’s true. So why is it so hard to send a message — over the airwaves, online, or in print — that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke an entirely different reaction, instead:

“It is hard to believe that the actions of one person can really contribute to lessening water pollution.”

I pulled those quotes from test audiences that reviewed a pair of environmental public service announcements. It’s my job to help environmental organizations pre-test their commercials and other marketing materials before they are released to the public.

The two spots had a lot in common. Both of them urged everyday citizens to do their part in their daily lives to stop water pollution before it starts. But here’s the key difference — the producers of more successful advertisement crafted their message to encouraging. The producers of the less successful advertisement crafted their message to be educational.

Tennessee Water Works produced the “Heroes” advertisement, which prompted that confident “I can do small things every day” response. Who are the “heroes” this ad is about? People like you and me, who plant trees, recycle their motor oil (instead of dumping it in the drain), and care for their lawns responsibly. This advertisement holds up the example of ordinary people doing ordinary things and tells the viewer how great it is.

In just 30 seconds, the advertisements repeatedly sends the message that these people are heroes and their small actions add up to something important. According to the test panel, this message eventually sinks in.

The government of Honolulu produced the “Water for Life” commercial that prompted the second, doubt-filled reaction. This spot is educational. It shows images that reveal how trash and pollution find their way into storm drains and out into the ocean that Hawaiians love.

Sure, it’s true. But it’s grim — bumming the viewers out with shots of murky, polluted water, garbage, and choking wildlife. According to the test audience feedback, viewers see reason to believe that solutions are within reach, or that they they have a part to play in bringing it about.

Environmental experts are often dismayed at how little the average citizen understands about their work. It’s easy to find yourself falling into the “if only they knew” trap — “If only they knew they lived in a watershed,” “if only they knew the stormdrain went to the creek.” It is our natural tendency to produce commercials, web pages, brochures, and other materials that try to cram a whole of science into a tiny amount of attention.

But the test panel reactions to these commercials underscore the shortcomings of these line of thinking. When it comes to raising environmental awareness, it turns out encouragement is even more important than education.

Eric Eckl is an expert on using marketing techniques to raise environmental awareness and encourage environmental action. He writes the water blog ” Water Words That Work.”

What Is Environmental Tech and How Does it Impact Our World

By ArticleWriting Guy

 As the fight against negative impact on our environment continues, it is even more important now than ever before to understand the importance of environmental technology and understand what it is. Find more green news and environmental technology news at the Tech News Source - Techbloq.com Always New - Always Tech

Sample Technologies

* Energy Saving Modules

* Brushless Wound-Rotor Doubly-Fed Electric Machine

* Composting toilet

* Bioremediation

* Ocean Thermal Energy Conversion

* Solar power

* Hydrogen fuel cell

* Desalination Removing salt from ocean water so it’s usable as tap water

* Thermal depolymerization

The technologies include, nevertheless are not limited to, the following areas:

Recycling

Is a Global Singularity, which is a basic application towards the idea of Green Technology. It shows and encourages people to reuse things whichcan turn out to turn out to be reusable. Items for time saving Cans of food or drinks, Paper etc have been encouraged by the governing bodies around America as well as rest of the world, to be recycled so that it can turn out to turn out to be used during the upcoming for several other purposes. It can thus help protect the environment as well as cause less waste/pollution.

Water Purification

The whole theory of having dirt/germ/pollution free water flowing throughout the environment. Lots of other phenomenons lead from this theory of Purification of water. Water Pollution is the foremost enemy of this idea, as well as certain campaigns as well as activists offer been planned around the world toward service purify Water. Considering the amount of water usage that is under current consumptions, this Concept is of utter Importance.

Air Purification

With IIT, TERI, as well as learnings from NASA, it was revealed whichthere are 3 basic as well as ordinary green plants, with which we can grow every single one the fresh air needed indoors toward keep us healthy. We’ve also discovered whichyou can reduce the fresh air requirements into the building, while maintaining industry indoor air quality standards.

The three plants are:

Areca palm

Areca palm is a plant that removes CO2 and converts it into oxygen. We need 4 shoulder-high plants per human being, and in terms of plant care, we need to wipe the leaves each and every day in Delhi, as well as perhaps after a week in cleaner-air cities. We had to produce them in vermi manure, that is sterile, or hydroponics, as well as take them outside every three to four months.

Mother-in-Law’s Tongue

Mother-in-law’s Tongue, that is again a ordinary plant, and we label it a bedroom plant, because it converts CO2 into oxygen at nighttime. And we need 6 toward 8 waist-high plants per person.

Money Plant.

This is again a very common plant; preferably grows in hydroponics. As well as this particular plant removes formaldehyde as well as other volatile chemicals.

With these three plants, you can grow almost every single one the new air you need. Actually, you could turn out to be in a bottle with a cap on top, as well as you would not die at every single one, and you would not need any fresh air.

Sewage Treatment

Sewage Treatment is a theory whichis truly close to Water Purification. Sewage Treatments are very important as it purifies water in levels of its pollution. The more the water is polluted, its not used for anything, the least polluted water is supplied to places where Water is used affluently. It may lead toward vaious other concepts of environmental protection, sustainability etc.

Environmental remediation

Environmental remediation is the removal of pollutants or contaminants for the general protection of the environment. This is accomplished by several chemical, biological, and bulk movement strategies, in conjunction with environmental monitoring. (encyclopedia of medical concepts)

Solid Waste Management

The refinement, Consumption, Reuse, Disposal and Treatment of solid waste whichis looked once by the government or the ruling bodies of a city/town as well as its proper care is basically known as Solid Waste management.

Renewable Energy

Energy that can be replenished easily is the easiest way to explain renewable energy. For years we offer been using sources for example wood, sun, water etc for means for producing energy. Energy that can turn out to be produced by natural objects for instance wood, sun, wind etc is considered toward turn out toward be renewable.

Egain Forecasting

A method using forecasting technology to predict the future weather’s impact on a building. By adjusting the heat based during the weather forecast, the system eliminates redundant use of heat, thus reducing the energy consumption as well as the emission of greenhouse gases.

Find more green news and environmental technology news at the Tech News Source - Techbloq.com Always New - Always Tech

Learn About Outdoor Creatures In Wildlife

wildlife creatures

Wednesday, May 26th, 2010 at 11:05 am and is filed under environmental. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.