(Wildlife creatures) The Environmental “Awareness” Paradox
No commentsBy Eric Eckl
Let’s take a fresh look at a couple of tired old sayings you’ve probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do their part to preserve the planet for future generations.
Here’s the first: “Which comes first, the chicken or the [...]
Environmental Awareness: Encouragement vs. Education (garden creatures)
No commentsBy Eric Eckl
”I can do small things every day that will make an impact on water pollution.”
It’s such a simple statement, and it’s true. So why is it so hard to send a message — over the airwaves, online, or in print — that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke an [...]
Cowboys, Conservationists, and the Hopeful Herd (outdoor animals)
No commentsBy Eric Eckl
When we are trying to make something happen, conservationists sometimes think like cowboys. We break out the rhetorical cattle prod and try to shock the public out of complacency and into action with a stiff jolt of bad news. There’s a time and place for that — but to motivate people to actually [...]
Environmental Issue Surveys: What Are They Telling (outdoor creatures) Us?
No commentsBy Eric Eckl
A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasnt by a huge number a little more than half (51%) picked economy: and slightly less than half (45%) picked “environment.” The margin of error was [...]










